Say so example sentences

In bigger towns and cities, we no longer just say soap but rather refer to them using the different names of companies that make them.” By now the bus had come to a stop, and the conductor said, “Oh, really! You don't say so!” “Yes, I simply have to go to town,” said alli, still standing outside the bus, “and here's my money.Since you know so much about me, won't you say something about yourself? You have been so modest.Today, how many times did you tell yourself : “In my opinion…” or “Others may say so and so, but I feel…”? What you fill in the blanks are called opinions.So one needs to consider the other's frame of reference, that is, the context used by the sender to say something.